August 2017

by Dangerous Minds If I say the word “Fruitopia” to you, there’s a decent chance you’ll respond with some comment about the 1990s—the savviest among you might even say “1994” specifically. Fruitopia was the brainchild of a marketing head at Coca-Cola named Sergio Zyman—he also brought the world the overt GenX pandering elixir OK Cola right around the same time. The fruit-flavored tea concoction was a clear attempt to move in on the territory staked out by Snapple, and while Fruitopia...